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How to Get Google Business Reviews to Boost Your Online Reputation

Let’s talk about something every business owner cares about—building trust and standing out online. One of the easiest ways to do that? 

Google Business Reviews. These little nuggets of feedback can do wonders for your reputation and help more people discover what you offer. Ready to dive in?

Why Google Reviews Matter

Here’s the thing: Google Reviews aren’t just for bragging rights. They directly impact how potential customers see you and how search engines rank you. More reviews (and good ones!) mean:

  • Higher visibility in local search results.
  • Increased trust from customers who rely on others’ experiences to make decisions.
  • Better engagement as new customers feel more confident reaching out.
Google Business dashboard showing the 'Get more reviews' button to create a shareable link for customer feedback by Smart Reviews

How to Get More Google Reviews

Getting reviews doesn’t have to feel like pulling teeth. Follow these steps to encourage happy customers to share their thoughts:

1. Make It Easy with a Shareable Link

People are more likely to leave a review if it’s simple. Create a direct link to your Google Business Profile:

  • Sign in to your Google Business account.
  • Find the “Get more reviews” section on your dashboard.
  • Copy and share the short link.
copy and share the short link on Google screenshot by Smart Reviews

Pop this link in emails, texts, or on your website. It’s all about reducing friction.

2. Just Ask 

Sometimes, the easiest way to get something is to ask. After a successful interaction, let customers know how much their review would mean to you. For example:

  • Ask during checkout or after a service.
  • Send a personalized follow-up email thanking them for their business and inviting them to leave a review.
Example of a personalised message asking a customer to leave a Google review after a positive interaction by Smart Reviews

3. Add a Call-to-Action (CTA) to Your Website

Use your website to nudge visitors. A “Leave a Review” button or banner on your homepage or contact page works like a charm. Something as simple as, “Enjoyed your experience? Share your thoughts on Google!” can make all the difference.

4. Use Email Campaigns to Your Advantage

When you’re already reaching out, why not include a review request?

  • Keep it short and sweet.
  • Include a direct link to your review page.
  • Express gratitude—let them know how their feedback helps improve your services.
Sample follow-up email requesting a Google review, with a thank-you message and direct review link included by Smart Reviews

5. Respond to Reviews You Already Have

People notice when you take the time to reply to reviews.

Thank those who leave positive feedback, and address negative reviews with empathy and a solution. It shows you care and are actively listening.

Customer Google review and owner’s thoughtful response showing how to engage positively with feedback online by Smart Review

6. Try Printed Materials for Offline Customers

Not all interactions happen online. Use flyers or business cards with a QR code that links directly to your review page. It’s a thoughtful way to make the process seamless.

Best Practices for Managing Reviews

Once the reviews start rolling in, keep the momentum going:

  • Deliver top-notch service—happy customers leave happy reviews.
  • Stay active—check for new reviews regularly and respond promptly.
  • Avoid shortcuts—offering incentives for reviews might seem tempting, but it’s against Google’s rules.

Final Thoughts

Getting more Google Business Reviews doesn’t have to be complicated. With a few simple steps, you can encourage your customers to share their experiences, boosting your reputation and helping new customers find you.

If you’re looking for an easier way to manage reviews, we can help you do it with ease. Smart Reviews simplifies the process so you can focus on what matters most—delivering amazing experiences to your customers.

Let’s get started!

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