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How to Get More Google Reviews for Your Business: A Step-by-Step Guide

Here’s the thing: Google reviews are a game-changer for your business. 

They’re like digital word-of-mouth, helping you build trust, attract customers, and even improve your visibility online. 

Below is a visual guide that simplifies the steps to get more Google reviews and grow your business:

Infographic displaying six steps to get more Google reviews, including asking, linking, and delivering great service by Smart Reviews

1. Why Do Google Reviews Matter?

Imagine you’re searching for a nearby coffee shop. You’d probably choose the one with glowing reviews over the one with none, right? 

That’s the power of Google reviews. They help your business stand out and show potential customers that others trust you.

Here’s what they can do:

  • Improve your local SEO ranking so more people find you online.
  • Build credibility by showing real experiences from real customers.
  • Influence decisions—people trust businesses with strong reviews.

How to Get More Google Reviews 

1. Make It Easy for Customers to Leave a Review

The simpler it is, the more likely people will do it. Create a direct review link that takes customers right to the review page.

How to do it:

  • Log in to your Google Business Profile.
  • Click “Get more reviews” under the Home tab.
  • Copy the link and share it wherever you can—on your website, in emails, or even on receipts.
Screenshot of Google Business Profile dashboard showing the "Get more reviews" section with a highlighted share link by Smart Reviews

2. Ask for Reviews 

Most people are happy to leave a review—they just need a little nudge. The key is to ask at the right moment, like after a positive interaction or when a customer shares how much they love your product or service.

Tips for asking:

  • Train your team to politely ask after a sale or service.
  • Use follow-up emails to request feedback.
  • Keep it simple: “We’d love to hear about your experience. Would you mind leaving us a quick review on Google?”

3. Add Review Links Everywhere

Make the review link easy to find. Think of it as giving customers a shortcut.

Where to include it:

  • On your website’s homepage or contact page.
  • In your email signature.
  • On social media posts or profiles.

Screenshot of a Facebook post draft encouraging customers to leave a review, with icons for adding links and emojis by Smart Reviews

4. Respond to Every Review

Responding shows you care about customer feedback, whether it’s good or bad.

For positive reviews: Say thank you and acknowledge their comments.
For negative reviews: Stay calm, apologise if needed, and offer to resolve the issue offline.

Google review with a 5-star rating and owner’s response thanking the customer for their positive spa experience by Smart Reviews

This builds trust and shows others that you take feedback seriously.

5. Use Visual Prompts

Sometimes a little reminder goes a long way. Add a QR code to your receipts or posters in-store so customers can leave a review on the spot.

6. Deliver Amazing Service

This might sound obvious, but it’s the foundation of getting great reviews. Happy customers are more likely to leave positive feedback, so make every interaction count.

Common Challenges (and Solutions)

  • “What if I get a negative review?”
    It happens. Stay professional, address the concern, and show a willingness to make things right.
  • “Can I offer incentives for reviews?”
    Nope—Google doesn’t allow it, and breaking the rules can hurt your credibility. Focus on making it easy and natural for customers to leave feedback.

You’ve Got This 

Google reviews don’t just happen by chance—they’re the result of simple, thoughtful actions that make it easy for customers to share their experiences.

If you’d like a smoother way to manage reviews, we can help. 

Smart Reviews simplifies the process, making it easier to track, respond to, and grow your reviews—all in one place. 

Ready to take the next step? We’re here to support you every step of the way.

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