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How to Create and Share a Google Review Link for Your Business

Google reviews are a big deal for any business. They help build trust, attract new customers, and boost your visibility online.

But let’s face it—getting those reviews isn’t always easy.

Here’s the thing: creating and sharing a Google review link makes the process super simple for your customers.

Let’s dive into how you can do it step by step.

What Is a Google Review Link?

A Google review link is a special URL that takes customers directly to the review form for your business on Google.

No fuss, no confusion. They click the link, leave their feedback, and you’re on your way to building a stronger online reputation.

It’s like opening a door for your customers to share their experiences—quick, easy, and convenient.

Google reviews not only help attract potential customers but also provide valuable insights into what’s working and what might need improvement.

Think of it as a tool that gives you both marketing power and constructive feedback.

How to Create a Google Review Link

There are a few ways to create a Google review link. Don’t worry—it’s easier than it sounds. Here are the steps:

1. Use Google Business Profile Manager

  • Log in to your Google Business Profile account.
  • Go to the “Home” tab.
  • Find the section that says “Get more reviews.”
  • Click “Share review form” to get your link.

This method is straightforward, especially if you’re already managing your business’s profile. It’s the quickest way to generate a link that you can start sharing immediately.

Google Business Profile dashboard showing how to generate a review link using the “Get more reviews” and “Share profile” options - Smart Reviews

2. Use Google Maps

  • Open Google Maps and type in your business name.
  • Select your business listing.
  • Click the “Share” button and copy the link provided.

This is another simple way to get a review link, particularly if you’re familiar with using Google Maps. Plus, it’s a great option if you’re on the go and need to access your link quickly.

Google Maps share screen showing how to copy a business listing link for review requests using the "Link to share" feature by Smart Reviews

3. Use the Place ID Finder Tool

  • Go to the Google Place ID Finder Tool.
  • Enter your business name to find your unique Place ID.
  • Create a link using this format: https://search.google.com/local/writereview?placeid=YOUR_PLACE_ID (replace YOUR_PLACE_ID with your actual ID).

This method is a bit more technical, but it’s a reliable way to create a link, especially for businesses that want to ensure their link is always tied to the correct location.

Where to Share Your Google Review Link

Now that you’ve got your link, let’s talk about how to share it. The goal is to make it as accessible as possible for your customers.

Here are some simple ways to do that:

Illustration of four ways to share a Google review link: via email, social media, website, and printed materials by Smart Reviews

1. Email

Include the link in follow-up emails to your customers. For example:

  • Add it to your email signature with a friendly message like, “We’d love your feedback!”
  • Send a post-purchase email thanking customers and inviting them to share their experiences.

2. Social Media

Share the link on platforms like Facebook, Instagram, or Twitter. A post like, “Your reviews mean the world to us! Click here to share your thoughts” can go a long way in encouraging participation.

Example of a Facebook post encouraging Google reviews using a link and message shared via Meta Business Suite - Smart Reviews

3. Website

Add a “Leave a Review” button to your homepage or contact page. You can even include it in a dedicated “Reviews” section that highlights existing positive feedback and encourages more customers to contribute.

4. Printed Materials

For brick-and-mortar businesses, include the link on:

  • Business cards
  • Receipts
  • Flyers or brochures

You can even use a QR code that customers can scan to access the link directly. It’s a modern, hassle-free way to bridge the offline and online experience.

Best Practices for Requesting Reviews

Asking for reviews can feel tricky, but it doesn’t have to be. Here are a few tips to keep it stress-free and effective:

Graphic showing best practices for requesting reviews: be honest, respond to feedback, and send requests at the right time by Smart Reviews
  • Be Honest: Encourage genuine feedback. Google frowns on offering incentives for reviews, so keep it authentic. A simple, heartfelt request often works best.
  • Respond to Reviews: Whether the feedback is glowing or not-so-great, responding shows customers you value their input. A thoughtful reply can turn a neutral review into a positive interaction.
  • Timing Matters: Ask for reviews shortly after a positive interaction when the experience is fresh in your customer’s mind. For instance, send the link within a day of their purchase or service.\

Why This Matters

A Google review link is a simple tool, but it can transform how you collect feedback. It streamlines the process for customers, showing them their opinions matter.

Plus, reviews build trust, boost your reputation, and guide business improvements.

If managing reviews feels overwhelming, Smart Reviews makes it easy to collect, organize, and respond to feedback.

Let us simplify the process so you can focus on growing your business.

You’ve got this—and we’re here to help.

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